Company creates dynamic, easy to use website to serve trade professionals and consumers
ATLANTA, GA - September, 2017 - Hanwha Surfaces, the North American subsidiary of the international conglomerate Hanwha L&C, announced today the launch of an innovative new, user-friendly website for its signature HanStone Quartz brand. Bringing to life the brand’s tagline “Handles Life Beautifully,” the new site offers visitors a fresh perspective of the company’s products through colorful product imagery, installation photographs, enhanced functionality and many other features, including responsive design for easy viewing on tablets and mobile phones. The website also gives users the ability to easily order HanStone Quartz samples conveniently from their desktop, laptop or mobile device.
The new website seeks to help trade professionals such as architects, designers, contractors and fabricators easily explore the benefits of HanStone quartz and quickly find the right colors for their projects, as well as be inspired by information on color trends and real-world residential and commercial projects. “This new site gives us the ability to educate industry professionals about the benefits of HanStone Quartz and reflect the freshness of our brand, while at the same time providing our customers and specifiers with a better experience,” says Hanwha Surfaces’ Marketing Director, Mark Abbas.
The timing of the new website coincides with exciting developments at Hanwha Surfaces, including the launch of a second production line for HanStone Quartz this fall, which will expand the company’s North American production to better serve its customers. Additionally, the company has expanded its direct sales model into Virginia and is gearing up to go direct in Southern California and Las Vegas, NV this fall. The new website is the culmination of these advances, helping to bring customers increased knowledge about the company and quicker access to the products, as well as solidifying the brand’s position as a leader in the quartz industry.
Additionally, the company is also launching a new website for its acclaimed Hanex Solid Surfaces brand. With the tagline “Engineered to Inspire,” the new website demonstrates how anything is possible with highly transformable Hanex Solid Surfaces.
HanStone Quartz. HanStone is easy to maintain, eco-friendly, stain resistant, durable, nonporous and heat resistant. HanStone’s innovative approach enables the company to deliver the most consistent quality of product on the market today. Offering beauty that’s tough enough to stand up to everyday life, with classic hues and movements, HanStone Quartz celebrates the natural world around us, while being on trend and appealing for all interior aspirations. To learn more about HanStone Quartz please visit www.hanstonequartz.com.
Hanex Solid Surfaces. Hanex is one of the most durable, affordable surfaces on the market - which is as versatile as it is gorgeous. Hanex is stain resistant and nonporous, making it the ideal surface for commercial applications. To view the entire spectrum of Hanex Solid Surfaces colors and styles visit www.hanexsolidsurfaces.com.
About Hanwha Surfaces
Hanwha Surfaces, based in Atlanta, GA, sells and markets high-quality surfacing products under HanStone Quartz and Hanex Solid Surfaces brand names. HanStone Quartz is the company’s flagship product that led to the opening of a state-of-the-art 200,000 square foot manufacturing facility in London, Ontario, Canada. Hanwha Surfaces will also be opening a 125,000 square foot Hanex Solid Surface manufacturing facility in Texas during the summer of 2018. Hanwha Surfaces is the North American subsidiary of Hanwha Living & Creative (Hanwha L&C), a South Korea based corporation. The entire collection of Hanwha Surfaces products can be viewed by visiting the Hanwha Surfaces website at www.hanwhasurfaces.com.